For Amour Vert’s Holiday 2024 campaign, I supported the development of a branded influencer lookbook that guided outreach, elevated product storytelling, and helped unify seasonal visuals across platforms.

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Working closely with the creative, retail, and social teams, I ensured the lookbook reflected the brand’s holiday tone—balancing product features with lifestyle-led visuals and messaging. The final asset was used to support influencer gifting, Instagram content, email campaigns, and in-store promotions, reinforcing brand consistency across every touchpoint during the campaign window.

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This initiative helped strengthen the brand’s visual identity during a key retail moment while creating a more cohesive and compelling presence for both new and returning audiences.